AI Consulting for the Trades

AI that works
as hard as you do.

Most AI consultants have never run a job site, closed a deal, or managed a crew. Brady Jones has. Headwai brings practical AI and automation to trades businesses and SMBs — no fluff, no demos that collect dust.

Built for
Roofing & Construction HVAC & Plumbing Contractors & Trades Small Businesses
The Problem

AI hype is everywhere.
Real results aren't.

"Every trades business I talk to has been burned by tech that promised everything and delivered nothing. Headwai is different — because I've been on both sides of that table."
— Brady Jones, Founder
💸
Expensive tools nobody uses
SaaS subscriptions pile up. Half the team doesn't know how to use them. None of it connects.
🤷
Consultants who don't get trades
They've never managed a crew or closed a job. Their "solutions" don't survive contact with real fieldwork.
Hours lost to manual busywork
Estimates, follow-ups, scheduling, admin. Time you should be spending on the job or with your family.
📉
Leads falling through the cracks
No system, no follow-up, no visibility. The job goes to whoever called back first — and it wasn't you.
What We Do

Six ways Headwai
moves your business forward.

Practical engagements built around your actual workflow — not a generic playbook.

01
Workflow Automation

Eliminate the repetitive manual work killing your time — estimates, follow-ups, scheduling confirmations, invoicing triggers, and more. We map your workflow and automate the parts that don't need a human.

Make / Zapier CRM Integrations Email & SMS
02
🤖
AI-Powered Lead Systems

Build lead qualification, response, and follow-up systems that work 24/7 — so no prospect falls through the cracks while you're on a job site. Fast response wins the deal.

Lead Capture Auto-Qualify Follow-Up Sequences
03
📋
Custom AI Tools

Purpose-built tools for your business — estimate generators, proposal writers, job scope tools, or customer-facing chatbots. If it can be done with AI, we build it to fit your exact process.

GPT-Powered Custom Prompts Branded Output
04
🗺️
AI Strategy & Roadmap

Not sure where to start? We audit your current operations, identify where AI can make the biggest impact, and hand you a prioritized roadmap — no jargon, no vague frameworks.

Ops Audit Prioritized Plan ROI Focus
05
🎓
Team Training

AI only works if your team uses it. We run practical, hands-on training sessions tailored to non-technical staff — field crews, office teams, and managers — so the tools actually stick.

Live Sessions Field-Friendly Ongoing Support
06
🔗
Systems Integration

Your CRM, your field software, your accounting — they should talk to each other. We connect your existing stack so data flows automatically and nothing requires double entry.

CRM / QuickBooks Field Apps API Connections
Who It's For

Built for businesses that build things.

Headwai is designed for owners and operators who are great at what they do — and want technology that keeps up.

🏠
Roofing & Construction

Contractors managing jobs, crews, and estimates who need systems that work in the field — not just the office.

🔧
HVAC & Plumbing

Service businesses drowning in scheduling, dispatch, and follow-up who need automation that actually fits their workflow.

🏪
Small Businesses

SMB owners who want to run leaner, respond faster, and compete with larger companies — without adding headcount.

📈
Growth-Stage Operators

Businesses between $500K and $5M revenue that are ready to systematize and scale — and need tech that won't break in the process.

How It Works

From first call to live system
— faster than you'd expect.

01
Discovery Call

We talk through your business, your pain points, and where you're losing time or money. Free, no obligation, no pitch deck.

02
Ops Audit

We map your current workflow, identify automation opportunities, and prioritize by impact. You get a clear plan, not vague recommendations.

03
Build & Deploy

We build, test, and deploy the solution — whether it's an automation, a custom tool, or a full system integration. You're involved, not in the dark.

04
Train & Support

We train your team, answer questions, and stay available. The goal is a system your people actually use — not one that sits in a drawer.

Who's Behind It

Built by someone who's
actually run a trades business.

I'm Brady Jones — Project Manager at T-Rock Roofing & Contracting by day, and the founder of Headwai by conviction. I've spent years in the roofing industry managing crews, closing deals, and watching great businesses struggle with bad systems.

Most AI consultants come from a tech background. I come from a job site background. I know what it's like to be on a roof at 7am and trying to respond to three leads before your crew chief calls. That's the lens I bring to every engagement.

Headwai exists because the trades deserve better technology — and someone who actually understands the business they're in.

Project Manager, T-Rock Roofing — 65+ years of DFW roofing history
Founder, TheRoofingCRM — multi-tenant SaaS built for roofing contractors
DFW-based — available for in-person engagements across the Metroplex
headwai — audit.sh
headwai audit --client="Your Business"
................................................
Scanning workflows ✓ complete
Identifying manual tasks ✓ 14 found
Automation candidates ⚡ 9 high-impact
Lead response gaps ⚡ avg 4.2hr delay
Estimated time saved ✓ ~12 hrs/week
................................................
Roadmap ready. Generating report...
FAQ

Common questions.

Do I need to be technical to work with Headwai?
Not at all. My clients are trades owners and operators — not developers. I handle all the technical work and explain everything in plain language. If you can run a crew or close a deal, you can work with Headwai.
How long does it take to see results?
Most automation projects are live within 1–2 weeks of kickoff. More complex system integrations may take 3–4 weeks. Either way, we move fast — I know your time is the most valuable thing you have.
What tools and platforms do you work with?
We work with the tools you already use — or recommend the right ones if you're starting fresh. Common integrations include Make, Zapier, GoHighLevel, HubSpot, QuickBooks, JobNimbus, Salesforce, and custom-built solutions where needed.
What does it cost?
Every engagement is scoped individually based on what you actually need — not a one-size-fits-all retainer. We discuss scope and investment on the discovery call. The discovery call itself is always free.
Do you only work with roofing companies?
No — roofing and construction is my background, but Headwai works with any trades business or SMB that needs better systems. HVAC, plumbing, landscaping, property management, and other service businesses are all a great fit.

Ready to make headwai?

Answer a few quick questions and Brady will be in touch within a few hours. No pitch deck, no pressure.

headwai — contact.sh
press Enter or click
Prefer email? brady@headwai.ai  ·  469-484-ROOF